The Apple Education team approached us to help assist them in branding their first in person education sales event since before COVID. This event was the first opportunity to gather in person, post pandemic, for an immersive engagement designed to inspire, inform, and reengage with Worldwide Education sales colleagues. With this focus, we built a brand that brought attention to the individual stories of the sales people working out in the field in an ever changing landscape.

Key Phrase: There is beauty in every story. When those stories converge at one point, they are amplified, shared, and bring new perspectives.

Key Words: Converge, Relate, Amplify

Team: Kendall Lane, Yeri Lee, Kenneth Fowler